Citations vs Backlinks

A good SEO strategy has many facets and, depending upon your business, you need to define your priorities and plan your SEO accordingly. A B2B company that sells a product to a certain industry will most likely want to concentrate on organic ranking. A local business that depends upon walk in traffic will probably want to also focus on the local map ranking. Understanding the components that influence these rankings is important. Businesses should also be aware of good practices and bad practices to achieve their goals. The article Backlinks VS Citations – Mastering Organic And Local Rankings by Nevyana Karakasheva does a fantastic job of laying out the details.